Amazon is quietly sunsetting the Prime Gaming brand, but don’t panic—your perks aren’t vanishing. Instead, Amazon is folding them into other services, especially Amazon Luna, its cloud gaming platform.
The move makes sense for Amazon: Prime Gaming always felt like a hidden side perk that never really broke through, even though it offered free monthly games and Twitch bonuses. By rolling it into Luna, Amazon is trying to streamline its services, cut extra branding costs, and put more weight behind its Game Pass competitor.
For Prime members, here’s what that means in practice:
Free games aren’t gone — you’ll still get them, but likely through Luna or a different Prime hub.
Twitch benefits stay — monthly subs and in-game loot aren’t being pulled.
Heavy Prime Gaming users may feel it most — if you joined mainly for the gaming freebies, it’ll sting a bit that the service no longer stands on its own.
Casual users won’t notice much — the perks are just shifting name and platform.
In short: you’re not losing benefits, but the “Prime Gaming” identity is being phased out in favor of a Luna-focused future.
